Hollins Center

Imagine a connected, mixed-use center in the heart of the Hollins community.

With the highest population density and employment concentration in Roanoke County, the Hollins area provides an excellent location for business investment opportunities. The Hollins Center area contains over 270 commercial and residential properties.

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The Greater Williamson Road Area Business Association (GWRABA) creates partnerships and incubator space

Take a look at the collaborative coworking space at The Williamson and learn more about GWRABA at https://williamsonroad.org/

Walrond Park Pickleball

New Pickleball Courts at Walrond Park!

Additional pickleball courts were recently constructed at Walrond Park. These will be available all day until 11:00 pm each night, seven days a week. The park also includes accommodations for players such as a picnic shelter, a walking trail, and restrooms.

Childrens Nest Learning Center

Children’s Nest Learning Center

The Children’s Nest Learning Center in Hollins provides quality child care that meets the needs of each child and their family in a safe, educational environment. The focus is to provide a stimulating atmosphere and educational experience which in turn promotes each child’s social, emotional, physical and cognitive development. The Children's Nest is located at 504 Dexter Road. Read more...

Friendship Retirement Community

Friendship Retirement Community opened a new Transitional Care Unit at the North campus in Hollins.  Friendship worked with Hughes Associates Architects & Engineers to develop the new TCU, which offers 60 rooms that provide residents with more privacy, as the rooms have their own bathrooms with showers. The TCU will also feature Friendship’s pharmacy and emporium, as well as Bistro '66, Friendship's new dining venue. Read more...

Southern Team Hyundai

Southern Team

Southern Team Hyundai will be expanding their operations in the Hollins area and will construct a new 30,000 sq. ft. Sales and Service facility at 7300 Williamson Road. This all-new Hyundai Facility designed with Fast Charging Electric Vehicle capabilities will be under construction in the spring of 2022 with completion expected in the winter of 2022. Read more...

Jersey Mikes Location in Hollins

Jersey Mike's in Hollins:

Jersey Mike's opened their second location in the Roanoke Valley near the intersection of Peters Creek Road and Williamson Road in a shared building with Dunkin'. A third location is opening in front of Tanglewood.

Hollins Park Trail

Paved Walking Trail at Hollins Park is Open Now:

Roanoke County Parks, Recreation and Tourism celebrated the ribbon cutting of a new paved trail in Hollins Park, offering a better surface to walk and enjoy nature.

Vistar 4

Vistar Eye Center:

Vistar Eye Center celebrated a groundbreaking ceremony for a new facility to open at 6125 Airport Road in Hollins later in 2022. The new location and will offer retinal eye care, anterior surgical eye care, as well as routine and primary eye care.

Luttrell Staffing Group

Luttrell Staffing Group:

Luttrell Staffing Group is an industrial, labor, and administrative staffing agency in Hollins that helps businesses with emergency hires, payrolling, assessments and training, and more workforce assistance. Now located at 6342 Peters Creek Road, Suite A Read more...

Stubby's Bistro & Pub

Tacos Rojas:

Tacos Rojas is a local restaurant that now has 5 locations around the Roanoke area. The new location in Hollins is located in the former Stubby's Bistro space located at 8201 Williamson Road. Tacos Rojas offers a variety of flavorful Hispanic dishes. 

TRU by Hilton

Tru by Hilton open on Gander Way:

A new four story Tru by Hilton recently opened in the Plan area. The hotel offers rooms and suites. Just 10 minutes from the airport and close to Carvins Cove and Read Mountain Preserves and Splash Valley Waterpark, the hotel is located on Gander Way.

  1. Hollins Center Study

Reimagine Hollins: A 20-year Plan in Motion

In 2018, Roanoke County identified the Hollins Center study area as an opportunity for investment due to its proximity to Interstate 81 and Hollins University; because it has the highest concentration of employment in the County; and for its multiple redevelopment opportunities. The Hollins Center Plan will guide future decisions and actions in Hollins over the next 10 to 20 years. The plan explores opportunities to develop higher density, mixed-use activity areas in the existing commercial corridors.

Hollins 880 Citizens

HCP Demographics
  1. Hollins Center Plan Area: Snapshot of the Site Selector Map


Improved SiteImproved Site
Vacant SiteVacant Land

The Site Selector application helps business owners and corporations search for and locate available buildings and sites, and combine their property search with key community and business demographic information.

To Use:

Click the icons on the map for partial information about each site. For complete information, visit the app.

  1. Transportation Updates

VDOT is conducting a multimodal transportation between Peters Creek Road at Wood Haven Road and Williamson Road at Plantation Road.  Study partners include Roanoke County, the Roanoke Valley Transportation Planning Organization, Valley Metro and Whitman, Requardt and Associates.  The study will identify project recommendations to improve:

  • Roadway safety and reliability;
  • Bicycle, pedestrian and transit accessibility; and
  • Transportation demand management needs.

A survey concluded on August 15, 2023.  Learn more about the study on the VDOT project webpage.

Phase 2 Plantation Road Bicycle Pedestrian and Streetscape Improvement ProjectWilliamson Road Pedestrian Improvements Peters Creek Road to Plantation RoadWilliamson Road-Peters Creek Road Pedestrian Improvements

For more information, visit the Hollins Center Plan webpage.