(ROANOKE COUNTY, VA) January 3, 2014– From cigarette butts at local intersections to discarded trash strewn along Roanoke County’s roads, litter continues to be an issue for our community. To raise awareness about this problem, Cave Spring Supervisor Charlotte Moore has led a new initiative to help combat littering in Roanoke County.
Beginning in January, drivers will see temporary road signs at major County intersections reminding everyone that “The World Is Not Your Ashtray,” a clear reference to the growing number of cigarette butts appearing at intersections and road medians.
Along with the intersection signs, this new program will feature a local partnership with Lamar Advertising for billboard space and also include signage on County vehicles, including the County’s fleet of trash collection trucks.
“Supervisor Moore’s campaign against discarded cigarette butts is a great starting point for this program,” Assistant County Administrator Richard Caywood said. “It’s a visible problem that thousands of County motorists see every day. Our hope is that by raising awareness of this first issue, we can open everyone’s eyes to the larger problem of litter in the County. We plan on bringing additional ideas to the Board of Supervisors in the future.”
To support the launch of this new anti-littering campaign, Cave Spring Supervisor Moore, Virginia Senator Ralph Smith, and Gwen Mason from U.S. Senator Tim Kaine's office hosted local media at the Roanoke County Administration Center on Friday morning. Moore, Smith and Mason made remarks about the new public awareness efforts, highlighting the importance of working together to keep our community beautiful.
Roanoke County has also launched an online form citizens can use to report littering. This convenient web form will send littering complaints directly to Roanoke County Police for follow-up. Website visitors are encouraged to look for the Report Littering button on the County’s home page or see www.roanokecountyva.gov/litter.